INNOVATION AND DESIGN: Kronospan Winning Formula at IWF USA 2024
Kronospan made a significant impact at the International Woodworking Fair (IWF), held in Atlanta, USA. One of the largest trade shows for the woodworking sector provides an ideal platform to reinforce our market presence in North America.
Visitors to the Kronospan stand were immediately drawn in by the unique and striking layout. The design successfully highlighted Kronospan’s commitment to creativity and excellence. Our booth attracted considerable attention with an extensive range of decorative interior products, plus an emphasis on innovation and sustainability, two core principles that have driven our growth in the industry.
Our standout offerings included the Slim Line worktops, which garnered immense interest. This line is celebrated for its combination of affordability, durability, and high-end style, presenting a compelling alternative to natural stone materials.
Another product that captured the eye of many was the Rocko Tiles. Customers were impressed by their stylish appearance and the ease of installation, along with their water resistance and soft texture. Rocko Tiles are a desirable option for those seeking both functionality and aesthetic appeal in their design choices.
Kronospan's FeelNess collection also received positive feedback, particularly for its design-forward approach and innovative finishes such as the Invisible Touch HPL and anti-fingerprint characteristic.
These advancements demonstrate Kronospan's dedication to meeting contemporary demands for practicality and elegance in surface materials.
Kronospan’s presence at the IWF has been a resounding success, helping us to build stronger relationships with local distributors and clients. The enthusiastic response from attendees and the high level of engagement at the stand indicate strong market appreciation for our brands. The participation at this fair underscored our expanding intentions in the North American market. With recent investments in manufacturing facilities in the USA, Kronospan aims to better serve its customers by ensuring timely delivery and high product availability.
